In 2021 Lemon & Paeroa launched a marketing campaign named "Area Manu". It started off which has a male in Area, wearing a space suit, who jumps from a platform to free of charge slide to the ground, and inevitably landing inside a pool where he does a cannonball dive or manu. In 2023 Lemon & Paeroa started Manu Used Sciences Aotearoa (MASA) which